Title: Senior Officer, Marketing
Company:
HONG KONG INTERNATIONAL AVIATION ACADEMY LIMITED
Department:
HKIAA - Marketing
Job Req:
HKIAA0127-795
Job Description:
Job Descriptions in English version is available / 只提供英文版本
Responsibilities
Marketing & Communications
- Support the execution of marketing plans and develop marketing and communications collateral and activities, including leaflets, brochures, expos, videos, corporate souvenirs, press releases and speeches
- Coordinate with internal and external parties to ensure smooth collaborations and delivery of business goals in Hong Kong
- Draft clear and engaging copywriting for various promotional formats / platforms with appropriate tone-and-manner.
- Proofread and ensure content consistency across all channels
- Manage external agencies to ensure projects are brief, on time, on brand and delivered with quality
- Provide support to monitor and prepare performance reports for individual promotional campaigns
- Perform any ad hoc assignments as required
Events Management
- Plan, coordinate and execute end-to-end events, including concept development, budgeting, vendor management, logistics coordination, onsite execution, manpower management, post‑event reporting
- Liaise with vendors, suppliers, and contractors to ensure events’ logistics are managed efficiently and within budget
- Develop event marketing materials and campaigns, including social media content, email invitations, signage and promotional collateral, to drive attendance and brand visibility
- Ensure all event communications and marketing materials are accurate, consistent and delivered on time
Job Requirements
- Bachelor’s degree in Marketing, Communications or related disciplines
- Minimum of 3 years of relevant experience in marketing, event management, editorial, aviation or related field
- Strong writing, editing and proofreading skills in both English and Chinese. Mandarin is an advantage
- Excellent communication and interpersonal skills; well-organised and able to translate complex information into clear, engaging content
- Proven project‑management and problem‑solving abilities
- Experience in leading cross‑functional projects/teams and managing agency partners
- Proactive, self‑motivated team player with a keen eye for detail, results‑oriented, fast learner and able to work independently
- Proficient in Microsoft Office with hands-on experience in Excel and Chinese Word processing
- Practical experience in end‑to‑end event execution, customer relationship management, content creation, copywriting, digital marketing or public relations is preferred
- Able to work under pressure and meet tight deadlines
- Occasional weekend / public holiday work is required